"80% of the time spent on mobile devices is spent using apps."- Flurry
The average time spent by people on their phones in last 3 years has increased to almost 500%. Mobile phones are an integral part of most people's lifestyle.
Therefore, apps are becoming the dominant form of digital interaction.When your brand has an app you are easily accessible, here is how it helps you:
Push Notifications from apps receive as much as 95% read rate and 75% action rate.
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